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SME

                                                                                           Source: Mikronix Gauges Pvt Ltd

                      THE TRUE MEASURE OF SUCCESS

                      Mikronix Gauges Pvt Ltd (MGPL) has long discovered that true success
                      lies in gauging the customers’ demands much ahead of time and catering to
                      them innovatively. Keeping its customers first is its mantra that has assured
                      that the company steadfastly stays on the path of progress.

POONAM PEDNEKAR       M ikronix Gauges Pvt              NABL accredited lab,” shares       Taking chances
Chief Copy Editor                   Ltd (MGPL) has had  Abhay Hanchanal, Managing          The company took an unusual
Magic Wand Media Inc                quite an unconven-  Director, Mikronix Gauges Pvt      path to reach its current covet-
poonam.pednekar@      tional way to success. Estab-     Ltd, proudly.                      ed position in the industry. The
magicwandmedia.in     lished in 1995 as a small unit    In the last decade, MGPL for-      reason, however, was straight-
                      with only 15 team members,        ayed into a highly specialized     forward to justify. MGPL kept
                      the company at present has        area of multigauging solutions     abreast of the latest technolo-
                      three manufacturing units in      and gauging automation. Its        gies and trends. Hence, it knew
                      Aurangabad and has 95 mem-        major Indian and internation-      what new had to be introduced
                      bers in the team.                 al customers include Suzuki        in the market that could favor
                      It regularly exports gauges,      Motors, Bajaj Auto, Hero Moto      its customers and, eventually,
                      masters, etc. to leading indus-   Corp, HMSI, Rico, Bharat Forge,    be in high demand.
                      trial nations including Japan     Endurance, Varroc, NRB etc.        “Until late 80s and early 90s,
                      and Germany. “Our manufac-        Its present turnover is `19 crore  only Steel Gauges were used. We
                      turing unit is ISO9000 certified  with the target for the next fis-  started developing and offering
                      since 1998, and we also have an   cal year being `20 crore.          Carbide Gauges to market. This

38 | May-June 2021                                                                         Modern Manufacturing India
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