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mid-management of a mid-sized
company or business owner in
an SME, such as retraining, ma-
chine damages, tool breakages,
inter-labor issues, etc.”
In addition, he claims that with
the given working capital issue,
the MSMEs’ largest cash outflow
Source: Ace Robotics Pvt Ltd labor costs. “If a business owner Source: Ace Robotics Pvt Ltd
after raw materials is salary or
can invest in a robot, he will be
removing all the labor-related

ly with an ROI of less than 24
“With the given working capital firefighting that happens dai- “In India, currently, all machine-
issue faced by the MSMEs, their months,” he believes. “This is a tending robots available are MNC
major cash outflow after raw robots that are bought and
materials is salary or labor costs. great advantage for an MSME installed as a solution by Indian
If a business owner can invest in owner to focus further on get- robotics system and automation ARPL’s
a robot, he will be removing all ting new business rather than integrators, which means that the robots
the labor-related firefighting cost of said solution is controlled
jobs daily, with an ROI of less on daily problems for executing by the MNC robotics companies. have been
than 24 months. That is a great the existing business.” We are breaking that specifically
advantage for an MSME owner On offering custom-made auto- phenomenon and cartel by designed
to focus further on getting new providing our very own Indian to meet the
business rather than on daily mation solutions to MSMEs in indigenously designed, developed,
problems for executing the India, Surana explains, “Our ro- manufactured, and installed needs of
existing business.” bots have been specifically de- robotics solution for nearly half Indian MSME
Abilash Chakravarthy signed to meet the needs of In- the price of competitors.” pick-and-
Managing Director dian MSME pick and place jobs Aashish Surana place jobs
Ace Robotics Pvt Ltd CEO like machine
like machine tending operations Ace Robotics Pvt Ltd tending
of a CNC, VMC, gear hobbing, or operations
any other machine operations on a CNC,
digenously designed, developed, that have mundane, repetitive privileged commodity or solu- VMC, gear
manufactured, and installed ro- pick and place jobs today being tion for the large companies of hobbing, or
botics solution for nearly half done by a human operator.” the country, while the problem any other
the price of competitors,” shares Citing that in the Indian Ma- of a reliable, affordable solution machine
Aashish Surana, CEO, ARPL. chine Tool industry, more than has been ignored by all. “Break- operations
“So, we are pleased to have in- 30 percent of MSMEs do small- ing this,” argues Chakravarthy, that have
ternational competition raising er parts that are less in size and “our company Ace Robotics is mundane,
awareness about the robotics weight, he elaborates, “For these India’s first industrial robotics repetitive
jobs being
industry since we have such purposes, if we install a bigger manufacturing company that done by
a large machine tool industry robot, it is a waste of space and has successfully done multiple a human
market that no single company money for the MSME owner. indigenous designs, develop- operator.
can serve,” he adds. Instead, we have designed and ment, manufacturing, and im-
structured the outer arm dimen- plementation of machine-tend-
Helping MSMEs find sion to be the same as that of a ed pick and place robot i+ for
solutions human hand for lower space Indian MSME companies.”
“Today, the biggest nightmare consumption and easy entry As Industry 4.0 becomes a basic
for an MSME is daily labor prob- and exit of the machine, which need for any standard manufac-
lems,” points out Chakravar- can easily replace the salary ex- turing facility around the world,
thy. “Whether it is permanent penses currently being spent by he believes that automation, and
enrollment of blue-collar em- the business owner.” robotics will be the go-to solu-
ployees or contract labor, there tions for ensuring efficient, time-
are issues such as frequent at- Indigenous product ly, and quality production in such
trition, indiscipline, improper development a time- and price-sensitive indus-
work ethics, uninformed leaves, For decades now, India as a try. With global barriers higher
mobile utilization during work, country has been dependent on than ever, he adds that imported
and other unethical practices MNC robots for any automation solutions and repair work are be-
leading to firefighting for the processes, which makes them a coming a major difficulty for all,

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