Page 44 - MMI- Nov-Dec-2021

STARTUP

A PIONEER IN ROBOTIC AUTOMATION

In just five years, Addverb Technologies has become a major player in the field of
warehouse automation. Here’s knowing the company's remarkable journey and

its disruptive plans for the future…

Source: Addverb Technologies

the
col-
India' nudged
T he Government of India other co-founders - Prateek Jain, 'Make in to start Addverb in June
wants the country to be
Satish
Bir Singh,
and
leagues
Shukla,
a US$5 trillion economy Amit Kumar - at Asian Paints. 2016. All of them had tremendous
by 2025-26, with the Manufac- All of them were involved in set- insights into the latest technolo-
turing sector contributing US$1 ting up for the paint giant some gies and valuable experience in
trillion of it. This will be possible of the most automated factories operating highly automated fac-
only when industries in India and warehouses in the world. tories and warehouses. “We felt
function at top gear, making full Recollecting the market situa- that we could create some unique
use of automation, robotics, and tion of 2016, Kumar says that at product offerings by merging our
other latest technologies. Europe that time, most automation re- knowledge of technology and op-
and America have been doing it, quirements were being met by erations,” Kumar recalls.
and so have some countries in companies based in Europe and
Asia such as China, Japan, and the US. There were several chal- Exhaustive range
Taiwan. India is doing it in a cali- lenges in installing and deploy- of automation
POONAM PEDNEKAR Addverb Technologies had hum-
Chief Copy Editor brated manner, but the pace ing these automation solutions
Magic Wand Media Inc needs to be increased if we want in the Indian context, and there ble beginnings when it started in
poonam.pednekar@ two rooms located at Tagore Gar-
magicwandmedia.in to meet the Government's aspira- was a void with no major Indian
tions. This is what Addverb is player in the market segment. den in Delhi. As the team grew
trying to achieve. Subsequent changes in the second in size and business volumes
According to Sangeet Kumar, half of the previous decade such increased, the company shifted
CEO, Addverb Technologies, the as the implementation of GST, the its operations to Noida in 2018.
company’s journey began when rise of organized retail, the growth It now has a brand-new facility
Kumar was working with the of e-commerce, and the push to called Bot-Valley in Noida.

44 | November-December 2021 Modern Manufacturing India