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cent of the asset cost. Euler sovereignty. The prevalent chip We procure these from the best
Motors will deploy over 1,000 shortage is steering us into col- suppliers without compromis-
HiLoad EVs across Delhi NCR, laboration and bringing in new ing on quality. We also have
Bengaluru, Chennai, and Hy- players to innovate in this field. established channels where we
derabad as part of its partner- At Euler Motors, we have been can source components from
ship by the end of the financial working with suppliers from multiple vendors if one channel
year 2023. day one from the R&D stage to doesn’t work. Further, we have
localize our components and already achieved 85 percent of Three
Localizing the EV supply design EVs from India, for In- localization in our EVs.” Wheels
United
chain dia,” he states. (TWU), a
EVs with robust hardware and Sharing his thoughts on the The road ahead Bengaluru-
advanced software are the fu- company’s strategies for local- The company’s first product based tech-
ture, and while the primary ized EV manufacturing and HiLoad has received a positive enabled
supply chain for vehicle build- value chain networks, Gaurav response and has been in high financier of
ing exists, battery cell produc- informs, “Our approach has demand across segments such light EVs,
tion in India has yet to be local- been on design and IP control, as retail and e-commerce, as has recently
ized. Gaurav elaborates on the and our strategy has been to well as across markets through- partnered
requirements, “The industry, develop our own products. We out India. The CEO and Found- with Euler
thus, should now focus on ave- don’t retrofit. We have built er shares, “Currently, we have Motors to
nues for indigenous production our products from the ground a production capacity of 4,000 accelerate
of cells for EVs. The spotlight is up, with a localized component units per annum, which we the adoption
also on semiconductors, which and supply chain, and part- have planned to scale up by of electric
three-
form the prime component of nerships. We have, therefore, 35,000 units per annum by in- wheelers
EV batteries, and perhaps now incorporated in-house innova- vesting `200 crore in the next in India and
is the right time to put in efforts tion on the technological front 12 months. We intend to have promote
to localize these in India.” and deep partnerships with the 8,500 units of HiLoad on the sustainable
He believes that in the com- right component manufactur- road by the end of the financial mobility.
ing years, semiconductors will ers to create world-class EVs year 2023. We also have plans
be critical not only for the EV and chargers.” to set up an automated bat-
transition but also for digital He further continues, “We tery line for our patented liq-
transformation in other indus- have approximately 500 com- uid-cooled battery pack tech-
tries. “Therefore, as an industry, ponents in vehicles, of which nology, which will set industry
we must look at dedicating new approximately 100 compo- benchmarks in green manufac-
capacity to enhance our tech nents are in battery systems. turing and sustainability.”

For Advertising: MURALI SUNDARAM
E: murali.sundaram@magicwandmedia.in | M: +91 9740048390

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