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STARTUP

LEADING THE EV REVOLUTION

Auto tech startup Euler Motors aims to create superior alternatives to traditional
mobility while removing barriers to EV mass adoption in India. From humble
beginnings to steadily expanding its customer base beyond the development
stage, the company is ready to take the business to the next level.

Source: Euler Motors

Shop floor of Euler Motors

amed after the scientist EVs in the first- and last-mile seg- entire value chain and process-
N Leonard Euler, Euler ment, including intercity travel,” es, from component procure-
he adds, pointing it out as one of
Motors was founded
ment to inventory and vendor
with the urge to address the ris- the company’s most unique val- management to vehicle produc-
ing pollution concerns and build ue propositions that has inspired tion and planning. Mehra leads
innovative and powerful electric immense customer confidence in the vehicle’s entire sales ecosys-
vehicles and a mobility ecosys- the industry. tem and the company’s custom-
tem for India. “We have been in- Saurav is in charge of prod- er order book and institutional
spired by companies like Tesla, uct development and business sales. In the last two years, she
which have successfully brought expansion. He has also been has led the company’s custom-
EVs to the world map and are involved in the design and de- er pilot program, where she
driven towards making Euler velopment of HiLoad and its has worked with major e-com-
Motors a Tesla for CVs (commer- battery pack, as well as cus- merce and hyper-local delivery
SOVAN TUDU cial vehicles) in India,” shares tomer engagement and liaising companies such as Flipkart, Big
Sub-Editor
Magic Wand Media Inc Saurav Kumar, Founder & CEO, with investor groups to raise Basket, Udaan, and Ecom Ex-
Sovan.tudu@ Euler Motors. funds for the company’s expan- press. She and her team have
magicwandmedia.in
“With our full-stack approach, sion. Other founding members managed the entire vehicle
which comprises powerful ve- include Gaurav Kumar, Head of deployment, maintenance, and
hicles, charging infrastructure, Supply Chain & Manufacturing service support, resulting in
service support and advanced and Vani Rikhy Mehra, AVP, a strong customer order book
technologies, we are making cus- Sales and Mobility. for the company, which has
tomers comfortable and open to Gaurav oversees the company's already surpassed 3,500 units.

54 | May-June 2022 Modern Manufacturing India