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solutions for our customers                                                           Source: Mahr Metrology India  are to be oriented towards the
here in the coming years. In                                                                                        customers’ wishes. Ganesan
India, customers prefer to buy                   “It’s been 14 glorious years of                                    elaborates on this, “‘Exactly’ is  Mahr’s
MarSurf and Marform product                      accomplishments. We have had                                       the DNA we all carry within        wireless
ranges due to quick delivery pe-                 a consistent and sustainable                                       while dealing with the end-us-     integrated
riod,” he adds.                                  growth owing to our highly                                         er. This is our USP backed by      devices are
                                                 loyal customer base. They are                                      the cutting-edge technology        based on
Innovation is key                                extremely satisfied with our                                       that we keep upgrading year        RFID tech-
Mahr has come up with                            products’ quality and their user-                                  on year. For example, we have      nology and
SMAHRT series of measure-                        friendly nature, and remarkable                                    a product that is supplied with    are widely
ment devices that covers In-                     after-sales and application                                        Mercedes Benz Standard (MBN),      accepted
tegrated Wireless technology                     engineering support.”                                              which is the indication of Mahr    due to their
for workshop handheld instru-                                                                                       and Mercedes Benz collabora-       durability
ments. Helping us understand                     R Ganesan                                                          tion at the R&D level for new      along with
how innovative is it from the                    Managing Director                                                  product releases and improve-      IP ratings 65
company’s previous offerings,                    Mahr Metrology India Pvt Ltd                                       ment in catering to future tech-   and above,
Ganesan says, “Our Wireless                                                                                         nology demands.”                   which is a
integrated devices are based                     per comes with a 3-year battery                                    The company has always put         key demand
on RFID technology and are                       life. Hence, the reliability of re-                                customers’ needs first and is      in the Indian
widely accepted in the Indian                    sult repeatability and reproduc-                                   ever prepared to exceed their      market.
market due to their durability                   ibility extended for one year.                                     expectations. Ganesan reveals
along with IP ratings 65 and                     Millimess 1003 dial can last up                                    that new product ranges have
above, which is a key demand                     to 10 years with the given ac-                                     been introduced in the past few
in the market. Our instruments                   curacy in the catalogue. Hence,                                    years and the market has re-
are available with integrated                    considering these factors, we                                      sponded well to them, especial-
set-up, designed for shopfloor                   are much ahead of the rest.”                                       ly Form Testers, Gear Testers,
dust and oil/coolant exposure.                                                                                      and Roughness and Contour
Instruments user interface                       Focus on customer                                                  Measuring Systems including
software Marcom Professional                     Mahr’s mission statement has                                       the MarSurf CD/VD/GD series,
is a powerful software with op-                  been customer orientation,                                         which is the recent highlight.
tions to get the data in Excel or                which means all of its actions                                     “We have also upgraded the
communicate to SPC software                                                                                         Digital Micrometer and Caliper
for further analysis of the data.                                                                                   series with a more reliable de-
MarCom Professional comes                                                                                           sign and quick measurements
along with the package at no                                                                                        and integration of Wireless
extra cost.”                                                                                                        transmitter to cater to the In-
When asked regarding the                                                                                            dustry 4.0 demands. A few
competition with other domes-                                                                                       products are also to be launched
tic players and how does the                                                                                        soon in the Indian market. They
company ensure staying ahead,                                                                                       got delayed due to the Covid-19
Ganesan adds, “Product effi-                                                                                        pandemic. So, we are enter-
ciency and cost-effectiveness                                                                                       ing an exciting new phase in
are our biggest selling points.                                                                                     the coming years,” he shares
For example, our Digital Cali-                                                                                      summing up.	

Source: Mahr Metrology India

                              www.mmindia.co.in                                                                     | 33March-April 2021
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