Page 23 - MMI_MarApr 2021 (high-singles)

PANORAMIC PERSPECTIVE

THE CHOICES WE MAKE, MAKE US

W e are all getting back to our business leaving behind the pandemic disruption. It will be business as
usual, but an awareness has set in that things have changed. It will take some more time to get in
tandem with the changed scenario but meanwhile the best we can do is look for tools and frameworks
that could help us read the situation from different perspectives and choose how to move forward.

We are being persistently asked to be innovative, use technology, and be strategic but without a direction not

all opportunities get leveraged. Then when can we improve products by adding features? When do we bring in

new products and enter new product categories? What

is better innovation? And when do we use technology? Existing Markets Existing Markets Unknown New Markets (Explore) H3 Opportunities
we currently serve we are not serving Markets
Innovation and the use of technology can create
growth, reduce cost, and help disrupt. With all that,
we need to be clear about our goals and expectations.
Only then we, with our tools and frameworks, and

with the help of our teams can achieve them. However, H2 Opportunities Radical New
whenever we consider goals and outcomes for today Tech Products
and the future, timeframes and horizons automatically
dawn on us. The point to ponder here is do we really Adjacent Markets (Hunt)
possess the clarity on the framework and the process

from the perspective of technology and markets so that H1 Opportunities Next Gen.
we can make the best use of opportunities and convert Versions
them into business profits.

The concept of using horizons as a framework is
an interesting tool that has been used and adapted

to suit specific needs. The representation here is Variants
from the work of Christian Terwiesch and Karl Improvements
Ulrich which I have adapted with technology and Extensions

market as the X and Y axes respectively and, which Existing Technology Existing Technology New
could help us understand and make choices for levels that we use we are not using Technology
product development.

The views expressed by the author are personal and he can be contacted at rameshtkr@gmail.com

www.mmindia.co.in | 23March-April 2021