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the  entire  product life-cycle.                            erate  the  adoption  of eCVs  in
                         “We  believe  that such  end-   “The key to competing in the CV   India,” informs Kukar.
                         to-end fully-managed approach   segment is to offer the most ad-
                         to support the  operation  of  vanced features in our eCVs and   EV ecosystem in India
                                                       make them category-leading pro-
                         eCVs  will also offer a  strong  ducts for the customers. Some  Kukar  gets  candid  about the
                         competitive  advantage  to us,”  such features are payload capaci-  EV  ecosystem  in  India  for
                         he notes.                     ty, range, starting torque, etc.”  the  commercial and  logistics
                                                       Nakul Kukar                   segments  and  reveals  what
                                                       Founder & CEO
                         Why electrify CVs?            CellProp Pvt Ltd              he  thinks  is  needed  to im-
                         Shedding  light on  the  need                               prove it. He says, “In India, the
                         for electrification  of CVs  in                             Goods  Carrier segment sees
                         India  to promote  the  larger                              the  highest  vehicle  usage,
                         adoption  of EVs  in  the  coun-  enable  logistics  companies  to  which  makes  the  CV  segment
                         try,  Kukar says,  “In  India,  the    deliver on  their sustainability  ideal for leading the  transi-
                         large-scale  electrification  of  goals  while  reducing their op-  tion  to electric due  to a  robust
                         CVs  will help  reduce  diesel    erating costs.            economic case. This  has  led
                         consumption  to such  an  ex-  “It  is  encouraging to see  that  to  many  new  players  en-
                         tent that fuel price  fluctua-  the  Government is  taking nec-  tering  the  CV  industry
                         tions  will stop  impacting the  essary steps  to create  aware-  with  their  eCV  products.
                         price of goods for the common   ness  and  encourage  the  adop-  However,  almost all of these
                         man. It will also reduce  India’s  tion  of EVs. The  policies  from  new entrants  are  developing
                         diesel imports. Also,  CVs  are  various  state  governments  are  commercial e2W and e3W with
                         the  largest source  of vehicular  also promising and  are  getting  just one or two players focusing
           In India,     pollution due to their low mile-  developed  on  an  incentive-led  on eLCVs (e4W) and eHCVs.”
           the Goods
           Carrier seg-  age diesel engines and the way   model that will enable  both  According  to him,  the  eCV  eco-
           ment sees     they are  driven. Their electri-  manufacturers and consumers.   system  in  India  is  at an  early
           the highest   fication  will naturally have  a  The  modification  of the  FAME  stage  with  massive  growth  po-
           vehicle       massive impact on air pollution   II  policy is  a  significant step  tential. “This  positions  Cell Pro-
           usage, which   and air particulate levels.”  forward for the e2W to encour-  pulsion perfectly in this segment
           makes the
           CV segment    Another  driver for the  elec-  age  localization  and  increase  with a strong first-mover advan-
           ideal for     trification of CVs, he adds, is a   affordability.  We  anticipate  tage. We believe that this growth
           leading the   surge  in  demand  for the  deliv-  similar incentives  for eCVs,  will truly be  realized  in  coming
           transition to   ery of goods  within  large  cit-  as  this  segment is  the  larg-  years  with  the  announcement
           electric due   ies  due  to the  boom  in  e-com-  est producer of emissions  and    of Government incentives  for
           to a robust
           economic      merce,  which  means  increased  the  largest consumer of diesel.  eCVs,  resulting in  their wider
           case.         demand for LCVs. Meeting this   The  announcement of such    adoption,” he adds.
                         demand  with  eLCVs  will also  incentives  will further accel-
                                                                                     Plans ahead
                                                                                     He  concludes  with  the  team’s
                                                                                     vision  for  Cell  Propulsion,
                                                                                     which is to become the pioneer
                                                                                     in the electrification of CVs and
                                                                                     lead  the  deployment of eCVs
                                                                                     on  Indian  roads. “Enabled  by
                                                                                     in-house  developed  technol-
                                                                                     ogy and  products,  we  aim  to
                                                                                     design  and  produce  the  most
                                                                                     advanced,  class-leading eCVs
                                                                                     while  also working on  solving
                                                                                     all the  hurdles  that logistics
                                                                                                      the
                                                                                                   in
                                                                                     companies  face of eCV  fleets.
                                                                                                          large-
                                                                                          adoption
                                                                                     scale
                         Source: CellProp Pvt Ltd                                    Finally,  we  intend  to expand
                                                                                                  outside
                                                                                     our operations
                                                                                                         of Ban-
                                                                                     galore to other Tier-1 and met-
                                                                                     ropolitan cities.”

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