Page 24 - MMI - MayJune2022 small-single

There was thus an expectation cost of maintenance are driv- the Indian context. We assisted
of a massive inflow of inter- ing the transition to e-mobil- our customers in overcoming
national auto majors accom- ity in India. Auto parts in EVs the challenges they faced on
panied by an intense need for will have lesser moving parts, account of global stresses in
higher technology tools that thereby reducing the require- supply chains, assisting in com-
met global quality standards. ment of manufacturing for missioning and ensuring busi-
Taking complete cognizance specific tools proportionately. ness continuity.
of this development, Godrej However, this would call for Given our inherent focus on
Tooling invested significantly single-piece constructs, and critical parts, we did offer our
in infrastructure, capability, hence the demand for more expertise and experience in this
and technology and contin- complex, higher value-added area to gain business and, thus,
ues to do so to maintain its tools will increase. Production have been able to garner this
“As one position as a leading commer- of micro-components, plastic, pie of the business.
of India’s cial toolroom for the Auto in- sheet metal, and cast compo-
leading tool dustry for two-wheelers and nents will rise as these will re- Considering the Indian Automo-
rooms, we passenger vehicles. place the moving parts in EVs. tive industry opting for stricter
have adopt- The Automotive industry is This will pose immense growth fuel norms and increased elec-
ed a robust a key consumer of tools, and for the Tooling industry to re- trification, Godrej & Boyce has
approach it consumes over 55 percent tool and enhance the conven- recently announced that its busi-
that allows
us to be ag- of the country’s machine tool tional tooling methods. ness Godrej Tooling has created
ile to take production. The pandemic, a range of advanced automotive
on electric however, immensely impact- Your exports are up by 15 per- dies. Please tell us about it.
mobility, ed the sales of the Automobile cent post the second wave of With the Automotive industry
covering industry, causing a decline in the pandemic. Kindly elaborate rapidly shifting gears towards
all bases in auto orders, thereby affecting on the same. the adoption of electric vehicles
stimulation, the demand for conventional We have always been export- in India, it has necessitated the
design as- auto parts. ing our tools based on our core development of new engines,
sembly, and The Auto industry is now re- capabilities of die casting and battery boxes, and high-preci-
production. covering, and although cash press tools, where we have sion sheet metal parts. To meet
Godrej Tool- flow is still a concern, the buy- gained credibility and have the burgeoning demand for
ing has a
longstand- ing behavior of consumers is successfully commissioned modification and replacement
ing repu- gradually normalizing, thereby such projects for Indian ma- of automobile components in
tation for restoring faith in the demand jors or Indian subsidiaries of electrical vehicles, Godrej Tool-
being fu- and production of tools. A overseas auto majors. While ing has made a head start by de-
ture-ready, surge in the cost of acquisition this is a continued strategy, the veloping advanced dies. Godrej
and the due to frequent price hikes, an pandemic did present opportu- Tooling has also increased its
introduction increase in petrol prices, rising nities through import substitu- capabilities with the addition of
of advanced pollution, tax rebates, and low tion and localization of parts in 3D printing and additive manu-
automo- facturing to develop high-preci-
tive dies sion dies for components with
implies our complex geometry to meet
readiness
to remain higher functional standards.
ahead of We have also applied for patent
the curve.” and copyright in overall dies.
As one of India’s leading tool
rooms, we have adopted a robust
approach that allows us to be ag-
Source: Godrej Tooling, Godrej & Boyce Mfg Co Ltd design assembly, and produc-
ile to take on electric mobility,
covering all bases in stimulation,

tion. Godrej Tooling has a long-
standing reputation for being
future-ready, and the introduc-
tion of advanced automotive dies
implies our readiness to remain

24 | May-June 2022 ahead of the curve.
Modern Manufacturing India