Page 46 - MMI_-- JulyAug2021 (single)

Source: Innovation Filter System Pvt Ltd

The main year from the date of installa- would think about it when ganization. It has been a steep
reasons for tion. However, we have some things returned to normal. In learning curve, and the task is
IFS’s suc- customers who have not re- some cases, the company had to not yet complete; however, we
cessful
partnership placed their elements for close hold on to the finished inven- are certainly better placed than
with Transor, to seven years,” he adds. tory since the customers were five years back,” he shares.
according to “In a short span of six years, Tran- going through a challenging
Kelkar, are sor India has installations with situation and could not accept Self-reliance is key
cutting-edge significant cutting tool manufac- the deliveries. To attain the goal of 'Atmanir-
technology,
unwavering turers in India, the Middle East, “However, some positives came bhar Bharat', the Government
customer and Southeast Asia. Transor India out of this as well – it gave us of India is looking up to MSMEs
focus, and systems are currently filtering time to rethink our business for turning the coronavirus cri-
ethical and close to 20,000 lt of grinding oil and reassess our plans. The sis into an opportunity through
transparent per minute. Globally, Transor phase confirmed for us the ad- sustained focus on making
business
relations. systems are filtering close to vantages of having good finan- the Indian economy globally
6 million lt of oil per minute,” cial planning and sound finan- competitive. Kelkar lauds the
he shares. cial management practices in initiative as it has brought atten-
The main reasons for IFS's suc- place. But, most importantly, tion to India being a viable man-
cessful partnership with Tran- it showed us the trust our em- ufacturing hub. “We certainly
sor, according to Kelkar, are ployees, suppliers, and partners have the capability of competing
cutting-edge technology, un- have in us and are ready to on the world stage with great
wavering customer focus, and stand by us in times of crisis,” and diverse human resourc-
ethical and transparent busi- he adds. es. However, there needs to be
ness relations. Another breakthrough that IFS a systemic, focused change in
achieved during these times is the entire manufacturing eco-
Positive outlook to focus its attention on build- system. Governments and au-
Last year during the lockdown, ing its brand. “Being an SME, thorities will keep on changing,
IFS underwent an absolute we always thought that brand and the policies they implement
freeze in its functioning, Kelkar is something big corporates may or may not always favor ev-
shares the changes in the wake build. However, we have real- ery MSME in each sector. Hence,
of the second wave of the pan- ized that big corporates get big it is up to the individual entre-
demic. Many of IFS's orders because of their efforts to build preneur or business owner to
got canceled since it could not a successful brand. Hence, we chart a course of action for their
deliver its systems on time; have now concentrated our ef- organizations based on their am-
many customers delayed their forts on setting up a marketing bition,” he sums up with a highly
investment plans stating they infrastructure within the or- valid point.

46 | July-August 2021 Modern Manufacturing India