DENSO Uses Siemens’ Software Portfolio to Transform Automotive Product Design

Plano, US – Siemens Digital Industries Software recently announced that DENSO Corporation, a global automotive component manufacturer, has chosen Siemens’ software portfolio as the technological foundation for their next-generation model-based development (MBD). DENSO can resolve existing issues as well as investigate a wide range of design possibilities early in the process, before physical models are built, by using model-based simulations. This new process is expected to shorten product development time, reduce costs, improve design quality, and boost competitiveness.

Siemens will support the project with a variety of services, including process consulting, pilot projects at the design site, and modeling process development. DENSO can continue to drive system simulation implementation in the development process by utilizing the Simcenter™ portfolio of simulation and test applications. Simcenter solutions are being deployed for use by designers, who can now conduct 1D system simulation alongside analysis specialists, and Teamcenter^® software enables seamless model data distribution across global sites.

The automotive industry is going through a once-in-a-century transformation. DENSO’s long-term effort to pursue value from both the vehicle and subsystem perspectives is a growth and profitability strategy. Electrification, as well as the implementation of advanced safety and automated driving, are specific examples of programs that can lead to increased value. To achieve these objectives, DENSO has begun the implementation of MBD throughout the organization.

DENSO has long been a partner with Siemens in the development of Siemens software, including the NX™ software. Siemens was chosen for this project because of its product development approach and the fact that its culture would benefit DENSO. The two companies have been collaborating to develop solutions based on their complementary strategies, with DENSO submitting requests to Siemens for MBD that are implemented as standard functions of Siemens solutions. DENSO is currently conducting a trial roll-out across a variety of fields, including their primary domains of thermal systems, powertrains, and electrification. The implementation of these standard functions benefits not only DENSO, but all MBD-implementing companies, including those in the automotive industry.

Masaki Suzuoki, General Manager, MBD Promotion Department Engineering Digital Transformation Promotion Division, DENSO Corporation, said, “Thanks to high-quality Siemens software products, expertise in consulting and technical service, our three-year MBD pilot has been successful. Full-scale deployment will start throughout the company in Japan and abroad and we look forward to additional support from Siemens that can help us accelerate MBD deployment across business domains.”

Delighted to collaborate with DENSO to drive next-generation MBD product development for their business transformation, Tony Hemmelgarn, President and CEO, Siemens Digital Industries Software, added, “We appreciate the trust of DENSO and the other global automotive companies who have chosen Siemens’ software and services for digital transformation, as well as effective and profitable operations.”

Image Source: Siemens Digital Industries Software