INNOVATING WITH AFFORDABILITY

With the IMTMA Export Performance Award in memory of Shailesh R Sheth, awarded by Indian Machine Tool Manufacturers’ Association, under its belt, Indotech Industries (I) Pvt Ltd is proving that Indian manufacturers are more than capable of keeping up with international players and setting new benchmarks.

For Rahul Kasat, Director, Indotech Industries (I) Pvt Ltd, this recognition is more than just a mere trophy on the shelf. “It is truly significant and heartwarming to be recognized and validated by a premier institution like IMTMA, especially for a company like ours,” he shared. With its presence in 14 countries, the company is marching forward with a clear mission. “This recognition provides us with the motivation and inspiration to move forward with pride, as an Indian company striving to make a lasting impact in the global market.”

Ready to Take on the World

The company’s achievement highlights the untapped potential of India’s Manufacturing sector, and Kasat believes the country is poised for even bigger wins. “With the cost-effective manufacturing capabilities in India and the inherent flexibility of our working culture, we are uniquely positioned to compete in the global market,” he said.

Of course, winning on the world stage isn’t just about having the right tools—it’s about having the right mindset. As Kasat aptly put it, “The main challenge we face in establishing a strong international presence lies in fostering the right attitude and mindset across our team, ensuring consistency in delivering high-quality products, with all team members aligned towards this common goal.” The company has recognized this and is tackling the challenge head-on.

Export Journey Fueled by Passion

Taking a deeper look at Indotech Industries’ success, the Director offered a glimpse into how the company has evolved over the years to compete on a global level. “It has been an incredibly long journey, marked by steady progress and unwavering determination each day,” he reflected.

The company has faced fierce competition from some of the world’s most established brands, but instead of shying away, it has leveraged the challenge as a catalyst for innovation. “Competing with the world’s best brands fuels our passion to constantly push the boundaries and achieve even greater heights, making our journey truly rewarding.”

And the results speak for themselves. Today, the company has built a strong presence in the USA, Brazil, Peru, the UK, Spain, Portugal, Italy, Russia, South Korea, and several other key markets. It has distinguished itself on the global stage through its approach to balancing innovation with affordability. “While we wholeheartedly acknowledge that innovation is our strength, we leverage this by offering products that match the best in the world in terms of performance, but at significantly more affordable prices,” he noted.

Winning Trust, One Market at a Time

Global expansion is a concept that is not only defined by product distribution; it requires building strong relationships. Recognizing this early on, the company strategically prioritized establishing a local presence in each of its markets. “We adopted a strategy of establishing a local presence in each country we operate in, which has helped build customer confidence and strengthen relationships,” explained Kasat. This strategy has allowed the company to expand its footprint and build a reliable reputation with customers worldwide.

However, one of the biggest roadblocks for Indian machine tool exporters is breaking global perceptions. “India's relatively low recognition in the global market for manufacturing and exporting high-quality machine tools remains one of our biggest challenges,” he admitted. But the tide is turning. “With changing times and an increased focus on quality standards by manufacturers, we are highly optimistic about the future and the opportunities ahead.”

The Road to 35 Countries—and Beyond

Expanding to 14 countries is a significant achievement, but Indotech Industries has even more ambitious plans ahead. The company is not slowing down; instead, it is accelerating its efforts for rapid global growth, a reflection of the dedication that led to its recognition with the IMTMA Export Performance Award.

“We are determined to expand our global footprint and aim to increase our presence from the current 14 countries to at least 35 over the next five years,” he revealed. This ambition is backed by a strong foundation of innovation, affordability, and customer trust. With the IMTMA Export Performance Award serving as a milestone rather than a final destination, the company is ready for the next chapter.

NITYASREE KUMARASWAMY Correspondent Magic Wand Media nityasree@magicwandmedia.in

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