Committed to Excellence

Taurus Pvt Ltd has spent over four decades perfecting the art of building Special Purpose Machines (SPMs) for a multitude of industries, scripting a success story for micro, small, and medium enterprises (MSMEs). Building on the commitment to quality and technological advancement, the company steps into a new chapter with its modern facility, setting the stage for an inspiring journey ahead.

Taurus was established in 1983 by two technocrats, starting its journey as a design office in Bengaluru. Within a short span of time, the company developed its manufacturing capabilities, entering into the new product line of machine tool accessories line conveyors in 1985 and opening its first plant near Electronic City—South Bengaluru’s industrial technology hub—in 1987. Over the years, Taurus expanded its operations with a
second facility in 2000 at Attibele, Hosur Road, Bengaluru, and eventually consolidated all activities at its Attibele plant in 2013.

A latest achievement in Taurus’ growth story is its transition to a 100 percent subsidiary of Ace Designers Ltd, a flagship company of India’s largest machine tool conglomerate AceMicromatic Group (AMG), after its acquisition. Following this, the company moved into a new state-of-the-art 35,000 sq ft facility at Peenya Industrial Area, Bengaluru, comprising 20,000 sq ft of shop floor space and 15,000 sq ft of office space.

Citing it as one of the important machine tool hubs in India, R Prabhakar, Director & Business Head, Taurus Pvt Ltd, elaborates, “Being situated in one of India’s key machine tool hubs gives us proximity to a robust supplier ecosystem and enhances collaboration and output quality. Taurus now has at its disposal the infrastructure of AMG to enhance its capabilities and to offer better products that are always evolving with respect to technology and quality.”

Tailor-Made Triumphs

Taurus’ forte lies in designing and delivering bespoke machinery that meets the specific needs of customers, which is even bolstered by the move to the new Peenya facility. As Prabhakar explains, “This is helping the Taurus team to closely interact with senior designers at its parent company (Ace Designers Ltd) and also to interact and adopt best practices of the parent company. Also, the company has a blend of new and senior machine tool designers. All this has facilitated Taurus to bring out new and innovative custom-made products that are better technologically and also help its customers to achieve better quality and productivity.”

Taking this further is innovation, which at Taurus often takes the form of import-substitution machines that are tailored to Indian manufacturing practices. “Many products have been ‘Import Substitute’ machines that are ‘Indianized’ to suit our manufacturing practices in the country,” he explains. “During this process of re-engineering, certain innovative solutions have been provided to customers.” The strategic approach behind Taurus’ R&D lies in its focus on staying ahead of the curve. With the integration of the customers’ feedback into the development process, the company ensures that its machines remain relevant in an increasingly competitive and evolving industrial market.

Quality Overcomes Constraints

As a medium-sized enterprise, Taurus operates within the dynamic yet challenging MSME sector. This segment, as per Prabhakar, is a significant contributor to India’s GDP and employment and faces hurdles such as limited access to funds, be it from banks, financial institutions, or advances from the bigger customers, and operational pressures. “While the sector has made remarkable progress, financial constraints often pose a challenge,” he says.

Despite these obstacles, Taurus has managed to thrive by prioritizing quality, reliability, and customer satisfaction. The company’s machines, designed with standard quality modules and tested with customer support, are a testament to its unwavering focus on excellence.

Domestic Strength, Global Ambition

Although Taurus’ primary focus remains on the domestic market, its machines have found a foothold in international territories through indirect exports. “Our products, successfully deployed by Indian customers, have garnered interest from their overseas operations,” Prabhakar shares. “This has led to exports reaching overseas markets like China, the Middle East, and more.” The company aims to continue strengthening its operations across the world while at the same time maintaining its strong foothold in the Indian market.

Leading up to the anticipation of the 22^nd edition of IMTEX, the largest machine tool and manufacturing technology show in South and Southeast Asia, from January 23-29, 2025, at BIEC Bengaluru, the company is set to unveil two groundbreaking machines. “Taurus will be displaying two very new products (SPMs) that are designed and manufactured for the first time in the country; one is FUSION-60 and the other TRCM-22,” reveals Prabhakar.

Taurus, with a turnover of INR 12 crore for FY 2023-24, has a legacy rooted in customer trust and cutting-edge technology. Poised for sustained growth, the journey of the company from being a modest design office to a leader in SPM manufacturing reflects its adaptability and foresight. As it continues the redefinition of excellence in machine building, Taurus’ story presents inspiration and stands as a testament for transformative innovation and commitment within the MSME segment.

Poonam Pednekar Chief Copy Editor Magic Wand Media Inc poonam.pednekar@magicwandmedia.in

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