Swiss Precision for Indian Industries

The Indian subsidiary of Swiss company REGO-FIX AG has established itself as a pioneer in advanced tool-holding solutions, delivering Swiss precision and reliability to meet the high-performance demands of Indian industries.

Founded in 1950 in Switzerland, REGO-FIX AG initially produced food processing machines. However, the Swiss company’s direction shifted significantly in 1972 with the invention of the ER collet, a tool-holding clamping solution that 20 years later became the global DIN 6499 standard, found on thousands of machines today. “Since then, we have focused on our core business of superior tool-holding solutions. This focus and dedication have shaped today’s REGO-FIX AG. Every year we extend our product portfolio with new products or accessories to improve our customers’ experience with us,” shares Makarand Dande, Managing Director, REGO-FIX India Pvt Ltd, the Indian subsidiary of REGO-FIX AG.

Powering up

The parent company has always focused on improving tool-holding technology. This journey began with Fritz Weber, Founder,of  REGO-FIX AG, who came up with the ER collet system to solve issues he experienced with the E-Collet system that existed at the time. It was difficult to use and had several other drawbacks. His solution didn’t just improve his own production; it dramatically changed the entire Tooling industry.

Building on that spirit, the company introduced the patented powRgrip^® system. Unlike traditional methods that require constant heating and cooling of metal, powRgrip^® uses an energy-efficient approach to tool clamping. The system can clamp a tool perfectly well within eight seconds and is easy for a robot to operate it as there are only a few steps to perform.

“We introduced the powRgrip^® system as we believe that heating and cooling metal repeatedly cannot be the solution – especially considering the waste of energy required for this process,” he points out, highlighting how this system improves machining results and also cuts down on energy use.

Swiss craftsmanship, Indian ambitions

In November 2023, REGO-FIX AG established its subsidiary REGO-FIX India Pvt Ltd in Pune, Maharashtra, as a strategic pivot into the Indian market. “We have taken this step to ensure we are close to the Indian customers because we believe in the potential of the Indian market,” Dande explains. Prior to establishing its Pune office, the Swiss company laid a strong foundation across India by building a network of dedicated sales representatives, ensuring broad accessibility to its products and expertise. He elaborates, “Since REGO-FIX is offering new technology with its powRgrip® system, which is unique in the market, we have received significant response from customers who plan to invest in the future.”

Focused on ‘Swiss quality’

The Swiss company is embracing the future of tool-holding technology by actively tackling challenges. It has introduced a new department that works on innovative solutions for developing automated processes and user-friendly solutions for improving production performance.

According to Dande, the company maintains its focus on ‘Swiss quality’ by investing each year in its production machines to keep up with the latest technology. It has also developed some machines in-house, which helps retain important know-how and expertise within the team.

Additionally, the company emphasizes the importance of its infrastructure, using strict temperature control in production and quality control processes. This careful approach ensures that all products—manufactured exclusively at the company’s headquarters in Switzerland—are of the highest quality.

Localized for success

The Indian subsidiary is strategically positioned to meet the unique demands of the Indian market, particularly in sectors such as Automotive, Aerospace, and Precision Manufacturing. With an expectation of increased production in critical sectors like Aerospace, Semiconductors, Die & Mold, Medical, and Dental, the subsidiary is well-equipped to address future challenges.

The strength of the Indian operation lies in its dedicated and well-trained workforce, combined with a strong and established network of sales partners. This local presence allows the company to adapt quickly to the evolving market needs. “By having our own subsidiary with well-trained and dedicated employees as well as a superb sales partner network, we are ready to accept some future challenges,” he mentions.

Relying on the customer’s opinion

The Indian subsidiary has embraced localized innovations to meet the preferences and demands of the Indian market. Central to this effort is a proven customer feedback system that ensures constant improvement within the company. According to Dande, “We do have a customer feedback system in place and can, therefore, react to any feedback we get from customers, partners, and suppliers on a regular basis.” This proactive approach enables the company to adapt its solutions in developing special tool holders and combinations of existing products catered to local needs. By implementing several modifications based on direct input from Indian customers, the subsidiary demonstrates its ability and willingness to understand and address local requirements. This focus is a strategy toward enhancing customer satisfaction and ensuring that the products remain relevant in an evolving market.

India support

Customer experience is an important factor that the company takes into serious consideration. With that in mind, the subsidiary plays an important role in making sure its customers get the most out of its tool-holding systems by providing comprehensive after-sales support and technical assistance. The local team is dedicated to meeting the high standards set by the company, offering support and personalized training to help customers maximize their experience.

A unique aspect of the team is the extensive training provided to them at the Swiss headquarters. This experience gives the team a deep understanding of the products and solutions, allowing them to effectively address customer needs.

Leveraging opportunities

With regard to the future of the Indian subsidiary, it has identified great opportunities in the Government’s ‘Make in India’ initiative and the growing Manufacturing sector. REGO-FIX aims for steady growth by providing high-quality tool-holding systems that meet customer needs. “It is their satisfaction with our products, our services, and our innovations that give us the opportunity to work out our best,” states Dande. Although the parent company does not plan to establish its own production in India, it is still dedicated to supporting local manufacturers. Offering reliable products, it helps Indian businesses improve their operations and create products and solutions that are ‘Made in India’.

Nityasree Kumaraswamy Correspondent   Magic Wand Media nityasree@magicwandmedia.in

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