Forging New Paths for India

Organized by Landesmesse Stuttgart GmbH, AMB 2024, the International Exhibition for Metal Working is poised to once again set a benchmark as the industry’s leading event in the global manufacturing calendar. From September 10-14, 2024, Messe Stuttgart in Stuttgart, Germany, will be the epicenter of metalworking technologies where Indian companies will present ‘Made in India’ products that exemplify innovation, quality, and commitment.

Held every even year, AMB occupies a leading position among the exhibitions in the industry and ranks among the world’s top five events. “A visit to AMB in Stuttgart, Germany, is especially valuable for gaining a comprehensive overview of the European market,” says Roland Bleinroth, President & CEO, of Landesmesse Stuttgart GmbH. “Leading global companies and technology pioneers showcase their latest innovations and technologies shaping the world market.”

With a total exhibition area of over 1,20,000 sq mt, the event will house over 1,200 exhibitors from 30 countries, and the number is expected to increase after subsequent registrations by co-exhibitors. An extensive list of exhibitors includes established international companies and breakthrough regional newcomers to present metalworking technology’s entire spectrum and trends. “We are very pleased to welcome over 1,200 exhibiting companies at this year’s AMB,” notes Bleinroth. “Numerous new products and technologies will be showcased at the event. Among them, GF Machining and Yamazaki Mazak will be unveiling world premieres at AMB.”

AMB 2024 will be devoted to presenting innovative solutions for machine tools, production systems, control and drive systems, automation solutions, and the use of smart technologies from Industry 4.0, CAD/CAM applications, and AI-driven automation.

Separate special shows include the German Machine Tools Builders’ Association (VDW) and German Engineering Federation (VDMA)---backed umati (universal machine technology interface) initiative, which will spotlight open interface standards based on OPC UA, demonstrating seamless machine communication. The SmartFactory showcase at Entrance East will provide a fully automated process chain, allowing visitors to witness real-time production and machine interactions.

Insights from leading supporters

In its capacity as the promotional supporter of AMB, VDW represents machine tool manufacturers at the exhibition. “The Mechanical Engineering Youth Foundation, which was initially founded by VDW and is now being continued together with VDMA, has promoted young industrial employees in metalworking occupations for many years and will also do so at AMB 2024,” says Dr Markus Heering, Managing Director, VDW. “This Foundation will stage the special show on training under the motto ‘Do something with a future—your opportunity in mechanical engineering’—in the atrium at the Entrance East.”

He adds, “The school students’ rally TechVenture—technology is more than just mathematics—of the German Academic Association for Production Technology (WGP) will be held at AMB for the first time. We will also be present with umati, universal machine technology interface, our standardized interface for machine communication in the factory.”

Through ‘India Day’, VDMA India will be highlighting opportunities in the Indian market. “VDMA India aims to enhance the global presence of Indian companies and foster meaningful business relationships across the international manufacturing sector,” emphasizes Rajesh Nath, Managing Director, VDMA India Services Pvt Ltd. “Indian companies can greatly benefit from AMB 2024 by leveraging the platform to connect with global industry leaders, showcase their innovations, and explore new markets.”

For exhibitors, he continues, the fair offers a chance to present their cutting-edge technologies and products to a diverse audience, which can lead to valuable partnerships and increased visibility in international markets. “Attendees can gain insights into the latest industry trends, technological advancements, and best practices by engaging with global experts,” Nath further states.

Strategic platform for Indian manufacturing

‘India Day’ at AMB 2024 is a special event being organized by VDMA India on September 12, 2024. “Scheduled for the third day of the exhibition, this event is designed to showcase India’s potential as a growing industrial hub and highlight its progress towards becoming a US$ 5 trillion economy by 2028,” stresses Nath.

This one-day event features a series of presentations, panel discussions, and networking sessions with key industry stakeholders, including Government representatives and business leaders. “These activities aim to provide valuable insights into the Indian market and share best practices adopted by European companies in the Indian market,” he asserts. “By facilitating these interactions, ‘India Day’ seeks to strengthen business ties, foster international partnerships, and promote India’s role in the global manufacturing landscape.”

From strongholds to new frontiers

Indian machines and products are increasingly gaining acceptance in the European market due to several factors. “Firstly, the improved standards of quality and competitive pricing of Indian manufacturing products make them attractive to European buyers looking for cost-effective solutions,” Nath elaborates. “Indian companies have made significant strides in adopting advanced technologies and adhering to international quality standards, which has bolstered their credibility and appeal.”

India’s growing focus on innovation and sustainable practices aligns well with European market demands for technologically advanced and eco-friendly products, he adds. “Enhanced trade relations and strategic collaborations facilitated by events like AMB 2024 further aid in building trust and showcasing Indian products to a broader European audience,” he explains.

TK Ramesh, Managing Director, Ace Designers Ltd, part of AceMicromatic Group, shares similar sentiments regarding the rising acceptance and growing potential of ‘Made in India’ machines capturing a larger share of the global market. “Our reach is expanding beyond traditional strongholds like Germany, Italy, and France to new territories such as Poland, Slovenia, and Romania,” Ramesh notes. He attributes this growth to the increasing participation of Indian manufacturers in international exhibitions like AMB, coupled with advancements in India’s IT and space sectors.

Similarly, Kaushik Kale, Managing Director & CEO, of Stamp It Robotai & Solutions Pvt Ltd, comments, “‘Make in India’ products, especially in the Machinery and Automation sectors, are steadily gaining global market share. With a strong emphasis on quality, innovation, and competitive pricing, Indian manufacturers are now recognized for delivering world-class solutions. At Stamp It Robotai & Solutions, we are proud to contribute to this trend by offering robust and efficient machines that meet international standards, further strengthening India’s position as a key player in the global manufacturing arena.”

All roads lead to Europe

In an age where global markets are more intertwined than ever, business leaders’ strategies can influence the destiny of whole industries by leveraging international events such as AMB. On these grounds, companies like AceMicromatic Group, India’s largest and most comprehensive CNC machine tools group, are strategizing for the upcoming event, aiming to become a major player in the European market. “Our primary objective is to establish strong partnerships with dealer distribution networks across Europe,” Ramesh states. “These alliances will be key to boosting our market presence and propelling our growth in the region.”

The Group’s German facility, AceMicromatic International GmbH, plays a crucial role in this expansion. He emphasizes its importance, saying, “Our German facility has been pivotal in ensuring quick deliveries and providing comprehensive technical support to European customers.”

CR Raguramachandran, Chief Executive Officer, AceMicromatic International (AMI) Pvt Ltd— an export division of the Group, adds, “Located in Nesselwang, this facility is a sales and technical service center, but most importantly, as the epicenter of the company’s European operations. It serves as a lifeline for markets in Italy, Spain, Poland, and Romania.” Sharing the company’s ambitious revenue target, he reveals, “We’re pursuing US$ 1 billion in revenue by 2029. It’s an ambitious goal, but we believe it is achievable.”

In a similar vein, Stamp It Robotai & Solutions Pvt Ltd is also ready to make waves at AMB 2024, as the event offers an ideal stage to unveil its latest technological advancements, reinforcing its position as a forward-thinking player in the European market. Kale explains the company’s participation: “We are here to showcase our brand, MarknStamp, innovative marking solutions tailored to meet the evolving demands of the global Manufacturing industry. This platform allows us to demonstrate our commitment to precision and quality, connect with industry leaders, and explore new partnerships.”

Through its participation, Stamp It Robotai & Solutions aims to extend its reach to European markets, particularly in Germany, France, and Italy, where there is a growing demand for advanced marking solutions. “We are targeting emerging markets in Eastern Europe and expanding our footprints there,” he further opines. “Our goal is to forge strong connections and increase our market presence in these regions by showcasing our cutting-edge technologies.”

Seizing the moment

The global manufacturing community is eagerly anticipating and looking forward to seeing what will be unveiled during the AMB 2024 event. Ace Designers Ltd is to showcase the DTC-400XL - High-speed Drill Tap Machining Center, J10 LM M - Turn Mill Powerhouse, and ECO 200 U - Precision Hydraulic External Grinding Machine. On the other hand, Stamp It Robotai & Solutions’ key exhibits include the MarknStamp Brand and its innovations.

For the Indian counterparts, it is an apt platform to demonstrate their competencies, potential, and readiness for overseas cooperation and appreciation. With the support of VDMA India and other important players in the Indian Metalworking industry, AMB 2024 will therefore be a defining moment in solidifying India’s position in the global Metalworking industry.

Poonam Pednekar Chief Copy Editor Magic Wand Media Inc poonam.pednekar@magicwandmedia.in

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