Fair Friend Group Charts a New Course with Strategic Overhaul and New Leadership

As a global turnkey supplier, Fair Friend Group (FFG) delivers high-quality machine tools and machining centers for the manufacturing of internal combustion engines and electric motors, crankcases, axles, and wheels.

Eislingen, Germany – The Fair Friend Group (FFG) has initiated a comprehensive strategic realignment to address the current global challenges in the machine tool industry and to strengthen its competitive position. At the International Exhibition for Metalworking (AMB) 2024, the Group will emphasize innovation, efficiency, and an enhanced global presence under the motto ‘Let’s Start the Journey’. FFG at AMB 2024 in Stuttgart will be present in Hall 6, Booth B11.

As part of this transformation, FFG has appointed Dr Sebastian Schöning as its new Chief Executive Officer (CEO). Dr Schöning, who holds a PhD in mechanical engineering, brings over 20 years of professional and management experience. Since 2021, he has served as the Group’s Chief Operating Officer and as CEO of MAG IAS GmbH. In his new role, Dr Schöning will spearhead global strategy development and lead the Group’s operations. He will be supported by Rong-Rong Liu, who has been appointed Chief Financial Officer (CFO) and will be responsible for overseeing the Group’s financial management.

Dr Sebastian Schöning, Chief Executive Officer Fair Friend Group (FFG)

A key element of the realignment is the increased leveraging of synergies among Fair Friend Group’s globally operating companies. This enables FFG to provide customers with even more integrated and customized solutions. Additionally, FFG plans to expand its range of standard machines and develop new technologies in emerging industries such as humanoid robotics and energy. By deeply integrating artificial intelligence, smart manufacturing, energy efficiency, and decarbonization, FFG aims to ensure future-oriented and environmentally friendly production. Customers will benefit from a wide range of highly specialized machines and manufacturing systems, allowing manufacturing companies to respond flexibly to both regional and global market demands.

Rong-Rong Liu, Chief Financial Officer, Fair Friend Group (FFG)

“Our clear vision, strong management team, and relentless drive to help our customers succeed are the keys to future growth,” said Dr Schöning. “With the measures we are now implementing, we are ideally positioned to further expand FFG’s market presence in the global machine tool industry.”

Jimmy Chu, Founder and Chairman, of Friend Fair Group, shares this optimism and adds, “I have complete confidence that under the leadership of Dr Sebastian Schöning and Rong-Rong Liu, FFG will play a leading role in innovative technologies and achieve its goals.”

Image Source: FFG