WIKA Introduces ‘Smart in Sensing’ Strategy for Future-Ready Solutions

New Delhi, India – WIKA Alexander Wiegand SE & Co KG, Germany, a global market leader in pressure and temperature measurement technology, introduced a future-ready business strategy through ‘Smart in Sensing’ branding, thus commemorating its 75 years as a leading manufacturer worldwide. WIKA has been committed to quality products since 1946. Transformation to ‘Smart in Sensing’ comes after nearly 20 years of business, where WIKA Group established itself as ‘Part of your Business’ reflecting a reliable partnership that creates trust through anticipation and solves customers’ problems.

The success of WIKA is based not only on outstanding competence in sensing technology but also on having the right entrepreneurial instinct. The manufacturing giant uses all the senses—based on know-how, experience, and a healthy dose of intuition and imagination—to distinguish the relevant levers. Information is not only intelligently collected and merged but also put into context to create smart, competitive, and future-proof solutions. This enables customers to keep pace with megatrends and global change and creates sustainable added value for themselves and society.

WIKA covers the entire value chain, from the installation of the sensors, measuring instruments, and gateways to the secure connection to the cloud or the local data server, as well as the configuration of the customer application and customer training. In this way, the company supports digital transformation across industries. WIKA measuring instruments are competent and showcase their strengths for all industries, whether in harsh external conditions, aggressive media, hazardous areas, or sterile processes.

‘Smart in Sensing’ along with a roadmap of continuous optimization, market development, and customer orientation, with an uncompromising approach to quality and environmental protection, leverages the manufacturing system to the next level. WIKA reaffirmed their commitment to manufacturing with a positive impact on the environment. It hopes to lead the way toward embracing clean manufacturing and weaving a story around business and sustainability.

Stating that the social megatrends are characterized by 3Ds such as digitalization, decarbonization, and demographic change, which are altering our lives, Gaurav Bawa, Sr Vice President, WIKA India, said, “WIKA is ideally positioned to master these challenges while accompanying customers, partners, and employees through difficult times, reliably and securely. We leverage our extensive sensing technology portfolio that stands out from the competition and makes industrial processes safer, more efficient, and sustainable.”

He continued, “Our unique experience and know-how make sensing technology smarter, and sustainable, and add more value - ready for the future: Smart in sensing. Thus, our new tagline is meant to describe and imbibe the next decade of industrialization—Smart and Responsible.”

Image Source: WIKA Alexander Wiegand SE & Co KG