Addverb Technologies Rebrands and Introduces Innovative Human-Robot Collaboration Solutions

Noida, India – Addverb Technologies Ltd, India’s leading robotics and automation company, has unveiled a new brand purpose and identity as it further spreads its wings in the automation industry. The company’s fresh and new identity is aligned with the present positioning of the organization in global markets. Since its inception, the company has used robotics to deliver innovative warehouse automation solutions that help customers scale their operations in a fast and effective manner.

The new brand identity is more modern and globally acceptable while being associated with the present positioning of the organization as a pioneer in designing innovative warehouse automation solutions. The new brand identity reflects the personality of Addverb and its people—Passion, Courage, and Innovation—that the company brings in all its solutions, will open a new realm of possibilities for the company. The vibrant red perfectly captures the passion and the ability to deliver audacious solutions that the people at Addverb possess.

The new design and identity evolved ‘Brand Addverb’ to a company that designs and delivers solutions in the realm of human-robot collaboration beyond warehouse automation as well, helping the company expand in newer areas like Airports & Healthcare. The new logo design and visual identity will span across all touchpoints, including products, sites, and written and digital communication, and will also help in creating a uniform experience for customers and employees across the globe. The new tagline indicates that the company is ready to explore new opportunities and is ready to build on the strength of its solutions.

On the development, Sangeet Kumar, CEO and Co-Founder, Addverb, stated: “This brand rehash comes at a time when we have established our global footprints and is aligned with our vision and strategy to expand beyond warehouse automation and explore the realm of human-robot collaboration.”

Commenting on the rebranding, Satish Kumar Shukla, Co-Founder and Chief Marketing Officer, Addverb, said: “Our warehouse automation solutions are unique as we transform the warehouse processes by not just eliminating the labor and automating the tasks but by redesigning the process with the right blend of human-robot collaboration. This unlocks tremendous value and adds unparalleled Efficiency, Reliability, and Accuracy (E.R.A.), to our customers, what we refer to as the ‘Addverb Advantage’.”

Image Source: Addverb Technologies Ltd