Elektrobit Reveals Role in Sony Honda Mobility’s Revolutionary New EV Prototype

Erlangen, Germany – Elektrobit, an award-winning and visionary global vendor of embedded and connected software products and services for the automotive industry, recently revealed it is a provider of software and services for the Sony Honda Mobility (SHM) AFEELA prototype. The car was unveiled at CES 2023. It is the latest outcome of Elektrobit’s multi-year collaboration with Sony and, now, SHM to reimagine the software-defined vehicle. The partnership began in 2019 with the creation of the first two Sony VISION-S prototype vehicles; the new AFEELA brand vehicles are scheduled to go into commercial production in 2025.

Elektrobit developed the AFEELA prototype’s innovative software architecture, enabling SHM to leverage the entire Sony ecosystem to create a new level of user experience. It created the cockpit system, which included software for Qualcomm’s high-performance computing (HPC) processors as well as the software stack up to the UX design powering all cockpit displays. In addition, Elektrobit provided cockpit system integration services, which included all software and hardware components and applications from Sony and its partners.

The AFEELA represents a paradigm shift in vehicle design, with software playing an increasingly important role, both for core vehicle operation and as a means for carmakers to innovate. In the AFEELA prototype cockpit, software takes center stage, allowing Sony to integrate its latest audio and camera sensor technologies, as well as an incredible array of gaming, movie, and music content. SHM also announced a partnership with Epic Games, which opens up a plethora of experiential possibilities that can be realized within the cockpit system.

Maria Anhalt, CEO, Elektrobit, expressed her delight at being Sony Honda Mobility’s strategic software partner on the groundbreaking AFEELA prototype project. “Together with SHM, we are redefining mobility around the vision of creating a new more inspirational and emotional type of user experience. Software is the starting point for this. There is an immense amount of computing power packed into this car, which creates all kinds of user experience possibilities, and it challenged us to meet a new level of demands in terms of systems architecture,” she stated. “As a result, we have been able to play a much more central role in this project than in a traditional OEM to supplier relationship, and the AFEELA prototype really highlights the potential benefits of this shift towards a software-first mindset. We are excited to continue the journey.” 

Image Source: Elektrobit

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