Noida, India – Zet Town India Pvt Ltd, a Zetwerk company, has unveiled its new state-of-the-art manufacturing facility in Noida. Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology, inaugurated the plant. The 50,000 sq ft factory houses 16 manufacturing lines with advanced testers and a world-class innovation lab for product development. The factory was established to create Original Design Manufacturers (ODMs) in hearables, wearables, and IoT devices with the goal of strengthening India’s manufacturing capabilities in the smart technology space.
Products manufactured at Zetwerk’s new ODM facility are created using a customizable model, allowing the company to control the smart technology in the device by customizing product features and positioning to meet the needs of customers.
Speaking of the new facility, the Minister of State for Electronics and IT said, “Over the last 5 years, the Prime Minister has been focusing extensively on bolstering our domestic capabilities in the electronics market. He recognized this as an incredible growth opportunity for Indian manufacturers prior to the pandemic, and over the last two years, that opportunity has grown multifold. India has the potential to contribute around 400 billion units of electronics, which would account for 9-10 percent of the overall global value chains, from the current supply potential of 1-2 percent. Ambitions have been reset and companies like Zetwerk are playing a pivotal role in making this vision a reality. Their model is unique and can be scalable across the world. We extend our full support to Zetwerk and will work closely with them to identify newer synergies that benefit the industry and strengthen domestic capabilities.”
In alignment, Rahul Sharma, Co-Founder, Zetwerk, commented, “As a brand that’s committed to the ethos of Make In India, it has always been our endeavor to find ways to strengthen our capabilities as the world’s next big manufacturing hub and reduce import dependency. Through our manufacturing capabilities at this new facility, we bring a design-based product proposition to the Indian market in the wearables and hearables space. This is a unique, scalable model that has the potential to effectively disrupt the monopoly of Chinese manufacturers by addressing the export requirements of industries across the world.”
To this, Shalabh Srivastava, Chief Executive Officer, Zet Town India, added, “We are pioneering an ODM and EMS offering in the wearables and hearables space with a technology-first, people-first approach. With a focus on design, integration, and innovation, we customize our products to cater to the specific needs of various segments. As we scale our business model to meet global demand, we aspire to be amongst the first in India to export Designed & Made in India wearables and hearables products to the world.”
Image Source: Zetwerk Manufacturing Businesses Pvt Ltd