Addverb Technologies Announces Market Entry in the US
New Delhi, India – Addverb Technologies, leading Indian robotics and automation company, has announced its expansion into the US market, bringing its cutting-edge, innovative, and flexible product portfolio across the country to provide a multitude of premium automation solutions. The move strengthens the homegrown company’s global expansion aspirations and improves its competitive positioning.
Prior to extending its operations in Texas, Addverb Technologies moved into Australia, Singapore, and European markets in 2021. With a corporate office in Texas, the company intends to open an experience center in San Diego to provide customers with an immersive brand experience and to assist them in developing automation use cases for their businesses.
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| Sangeet Kumar, CEO, Addverb Technologies |
The company has chosen to announce its arrival into the market with MODEX, the premier supply chain event in the US, which will take place in Atlanta from March 28-31, 2022. A live demonstration of the company’s flagship products in action at the event will provide the visitors with a chance to experience the power of automation.
The company’s entry will be led by Mark Messina, who has joined as the CEO of Addverb Technologies, USA, with a 100 percent subsidiary office in the US. Mark has over two decades of experience building, developing, and scaling worldwide engineering, manufacturing, and operations for organizations such as Philips, Amazon Robotics, and others. He will be assisted by Luke Lee, who has joined as the Head of Marketing – Americas and has over ten years of expertise in business development and marketing across technology brands such as Hai Robotics and Geek+.
Earlier this year, Addverb Technologies announced a strategic partnership with Reliance Industries. The company received an investment of up to US$ 132 million from the multinational conglomerate. Prior to RIL’s investment, the company had raised around US$ 11 million in Series A and Pre-Series funding, led by Jalaj Dani, Co-Promoter, Asian Paints, bringing its total funding to nearly US$ 143 million since its inception in June 2016.
Sangeet Kumar, CEO, Addverb Technologies, said, “Expansion in the US is a significant step for Addverb Technologies. We have been looking forward to this moment for some time. So far, we have witnessed a strong appetite for robotic solutions in every international market we have ventured into. We expect a similar response from the United States, which caters to the world’s largest consumer market. We aim to fully exploit the potential across the US markets, providing an end-to-end product portfolio powered by AI, Machine Learning, Deep Learning, Computer Vision, and IoT, which will streamline warehousing and factory operations.”
On welcoming Messina and Lee to the team, Kumar added, “We are delighted to onboard Mark and Luke as their appointments are an important step forward in our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for robotic solutions.”
In light of this, Messina stated, “Addverb caters to a variety of needs that include both fixed & flexible automation solutions. By designing and manufacturing our own hardware & software, Addverb has been able to design and deliver some very innovative, efficient, and flexible solutions for customers across different industries and geographies. I look forward to working with the entire team and executing their expansion plans, building Addverb Technologies’ brand name across the country.”
Image Source: Addverb Technologies
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