Igus Announces Strong Growth Plans for India in the Backdrop of 20 Years of Success

Bengaluru, India – Igus, the global leader in Motion Plastics, recently announced an aggressive growth plan and strategy in the wake of 20 years of successful operations in India. igus India, the 9th largest market globally and the 3rd largest market in the APAC region, has been growing in double digits for several years (except during the pandemic year) and is currently growing at a rate of 30 percent above the previous record year on average. In the next three to four years, igus India hopes to double its revenue to INR 300 crores. Among a host of plans to drive growth in the next phase, the company also announced the launch of a ‘virtual show booth’ featuring its entire product line, which can be viewed, tried, and tested both virtually and physically by customers.

Customers will be able to interact with product experts through the innovative virtual booth, which will provide an immersive experience similar to that of a face-to-face expo. At igus’s global headquarters in Cologne, Germany, the first such innovative virtual trade show was set up. Following the huge success of the virtual expo in Germany, which attracted over 100,000 visitors from all over the world, igus India has created its own IMPS (Igus Motion Plastic Show) virtual show booth for its customers in the Indian Subcontinent.

Announcing the launch of the virtual product expo titled IMPS and emphasizing India as of the key markets in the world for the company, Deepak Paul, Managing Director, igus (India) said, “Having achieved an impressive double-digit growth for the last 20 years in India, igus India’s range of motion plastics with its motto ‘tech up; cost down’ has been widely accepted across all manufacturing industries. With businesses chugging back to normalcy and the buoyancy in the economy on its way to returning it to the heydays, the path ahead looks promising as manufacturers look for cost effective ways to drive their businesses. To support them, Igus India has chalked out a multi-pronged strategy to drive growth and support businesses achieve their growth objectives, one of them being an immediate addition of 10,000 sq ft with the intention of starting injection moulding in India which has been a longstanding wish from the Indian customers.”

Asserting that innovation has always been the company’s cornerstone and prime focus, Santhosh Jacob, Country Manager and Director, Igus India, commented, “Igus India’s investment of nearly 2 Million INR into the Igus Motion Plastic Show (IMPS) is yet another innovative offering to enable customers visiting the virtual stall to not only witness new products, product extensions and new service offerings, but also interact with an igus’s product experts who can share more insights, global experience and also directly discuss their relevant applications of interest virtually. Coupled with the possibility of on-line lifetime calculations and option to order and pay on-line and get delivery starting from 24 hours, igus truly would like to work towards being the easiest company to work with!!”

To this, Stephen Moreno Simpson, International Group Development, Igus GmbH, added, “igus products are manufactured in accordance with its guiding principle – plastics for longer life. Our products are designed with passion to extend the service life of machines and applications, eliminate maintenance and reduce costs. Our investment in the virtual trade show comes at a time when buoyancy to the manufacturing segment is returning and augurs well with the plans that we have envisioned for India.”

Image Source: igus GmbH