Blog

These are tough times to be a person working in the field of sales or service. There are way too many pressures one has to handle from customers, business and family. The already difficult mix of target achievement, cost control, and customer satisfaction has gotten even more complex with the addition of hygiene maintenance, health precautions, and safe distancing.

To curb the spread of Covid-19, governments across the world have enforced regulations that were beyond imagination before the outbreak of this pandemic. It has compelled us to change our ways of working, communicating and socializing by setting new patterns. The 'New Normal Norms' have already percolated in our lives, reshaping the future.

The industry needs to move ahead with motivation, innovation, courage, confidence and determination to write a glorious chapter. Leadership will play a vital role in ushering changes on shopfloors and steering the industry in the right direction.

Industries have restarted their operations in a calibrated way with scaled-down staff to ensure business continuity while taking into consideration their health and safety against Covid-19. Over the centuries, human race has survived wars, pandemics, natural disasters, etc. and have emerged stronger. It, therefore, would not spring any surprise if it overcomes the current pandemic with the same resilience.

With automation being the need of the hour, VDMA India, in association with the Indian Institute of Science (IISc), recently organized an online interactive panel discussion on the 'Role of Automation in Manufacturing - Impact of Covid-19'.

NOTHING IS CONSISTENT BUT CHANGE

Marketing Approach in Crisis

Businesses and trade across the world including India are facing economic challenges and disruptions created by the outbreak of COVID-19.

Extraordinary times need extraordinary measures and there's no doubt about it given the current situation that we are in with the outbreak of COVID-19.

Sales and Marketing is an area rife with challenges that come in the way of communicating effectively with clients and prospects, and eventually selling them products or services.